overview
Thelma’s sweet treats
A small bakey shop that makes all kind of pastries located in California. From cupcakes to cookies, pastries are made for any kind of events and baked perfectly.
CHALLENGE
I wanted the logo to be and feel like the delicious frosting on top of the pastries. As the freelance graphic designer for Thelma’s Sweet Treats I had to the ability to design a logo that impressed and made the crowd have a craving. Thelma’s Sweet Treats, is really simply what it is, simple and sweet. The client wanted the logo to have two sufficient colors that she loved and represented her shop. Pink and purple spoke to her and her sweets. The tools underneath helped sell the idea that everything was made from scratch and to perfection. The font choice went back to the idea of frosting. All of the elements combined expressed her fruity and sweet personality as a baker and what the shop stands for with their delicious pastries.
